REACH THE PEOPLE
REACH THE PEOPLE
REACH THE PEOPLE
FOR BRANDS
Reach the people
shaping beauty.
Mastermind builds campaigns that connect brands with beauty professionals and consumers through community, content and experiences.
Beauty
professionals
aren’t just service providers.
They’re a
distribution
channel for trust.
180K+
SOCIAL REACH
1.4M
RECENT VIEWERS
22%
ENGAGEMENT RATE
300+
PRIVATE COMMUNITY
2K+
EMAIL LIST
THE OPPORTUNITY
The beauty community moves the market.
Beauty professionals influence what millions of consumers buy, try and trust. When they understand and love a product, it doesn’t stay in the chair. It shows up in their content, conversations and client recommendations.
AWARENESS
Increase visibility in target audience
EDUCATION
Teach benefits and proper use
TRIAL
Get product into the hands of pros and consumers
TRUST
Build credibility through experts and real people
CONVERSION
Drive purchases and long term advocacy
​OUR APPROACH
A campaign built around your goals.
We don’t do logo placements. We design custom campaigns based on what you’re trying to accomplish , from product education and trial to content, community engagement and consumer insights.
BEFORE
STRATEGY & AWARENESS
• Campaign strategy + planning
• Social media content
• Email invites to our community
• Educational resources
• Registration/RSVP management
AFTER
CONTENT & EXTENSION
​• Short form content (10–15 pieces)
• Creator/attendee content
• Discount code for broader audience
• Post-event email with resources
• Continued social messaging
DURING
EXPERIENCE & ACTIVATION
• Expert-led education
• Live product demonstrations
• Hands-on product experience
• Q&A session
• Product samples and offers
• Networking with beauty pros
• Content capture (photo + video)
INSIGHTS
DATA · FEEDBACK · RECOMMENDATIONS
• Post-event survey results
• Key insights and sentiment analysis
• What worked, what didn’t, and why
• Professional and consumer feedback
• Strategic recommendations for next steps
• Full campaign report with metrics, content performance and audience insights
MULTI-CHANNEL IMPACT
More than
the event.
We bring your campaign to life across multiple touchpoints, In person and online. So the conversation doesn’t end when the event is over.
EVENT EXPERIENCE · SOCIAL CONTENT · EMAIL MARKETING · COMMUNITY
ENGAGEMENT ·OFFERS & DISCOUNTS · AUDIENCE FEEDBACK
WAYS TO WORK TOGETHER
One community.
Multiple ways to
connect.
CUSTOM CAMPAIGNS
Full campaigns built around a specific product, launch, audience or marketing goal.
LIVE EXPERIENCES
Workshops, labs, dinners, activations and other experiences designed around your brand objective.
CONTENT + MEDIA
Sponsored content, educational series, social storytelling and digital campaigns.
YEAR-ROUND PARTNERSHIPS
Ongoing integration across Mastermind experiences, content, community and the flagship conference.